South China Morning Post/ Coco Liu/ November 5, 2017
Lingga Madu dreams that one day his company will design and sell fashionable clothes at a price everyone can afford. Born of past experience, it is a business vision very much focused on embracing the future.
Having grown up in Jogja â€“ where the average daily wage of US$3 means it ranks as one of Indonesiaâ€™s poorest cities â€“ the 32-year-old software engineer recalled how the latest fashions were beyond the reach of most people.
That memory stayed with him and in 2014 Madu founded Sale Stock, a Jakarta-based e-commerce company where the guiding principle is to make more by charging less.
The formula? A moneymaking marriage between fashion design and artificial intelligence (AI) allowing the latest AI technology to mine and analyse market data and customer behaviour to a level beyond human capability, thereby identifying designs that will sell and tailoring production accordingly.
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